working with businesses to improve potential, performance and lives
Sales & Marketing

Gain an understanding of sales management and the role of an effective sales strategy in the success of your business. Build an understanding of SMART planning and apply SMART plans in the context of your business.

Through a combination of theory and case studies, you will gain an understanding of effective marketing strategy and apply it to your own business context. Use management techniques such as SWOT analysis, Porter’s Five Forces Model and the 4P’s to examine market forces and contextualise it to your own business environment.

Use management theory and practice to create the optimum environment that is conducive to the implementation of your marketing strategy. Produce an evaluation plan and monitor the impact of strategy implementation.

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