working with businesses to improve potential, performance and lives
Sales & Marketing Strategy


You need to ensure that the sales function works in co-ordination with the rest of the business.
Once the strategic objectives and targets have been identified, strategies need to be developed and implemented in order to deliver them. This is where the operational plans and processes are developed. There will be strategies for sales and delivery.

1BE will support you to develop a successful sales strategy:
Make the customer central to the sales strategy. Understand your customer and potential customer. Identify what they are looking for. Additionally, define your target market. Knowing this is critical to your sales success.

Make use of current customers. Your current customers will be one of your most effective sales levers. Identify and use them.
 Develop and maintain long-term relationships
 Monitor and analyse customer buying trends and habits
 Respond to changing trends
 Develop case studies and use existing customers to promote your business and products

Clarify your value proposition. This involves looking at your product and services. Identify the strengths of your company and the products and services. These need to be highlighted to the customer and in addition, it needs to be aligned to their objectives.

Determine your sales method. Some methods are:
 Cold call
 Direct outreach
 Social media
 Friends or associate introductions

Your business needs to projects itself in the marketplace through an effective marketing strategy. It is essential therefore that the organisation's vision and values are reinforced by every aspect of marketing.

1BE will help you develop an effective marketing strategy by examining:
 Your corporate aims. This is based on ethics, integrity, care and compassion, quality, standards of behaviour – are your values understood and agreed by the staff, customers and owners?
 Where are you going? What difference will you make? Is this vision relevant and good and desired by the customers and staff? Is it realistic and achievable?
 Your business objectives - short, medium and long term
 What is the business aiming to do over the next one (short), two-to-three (medium) and four-to-five (long) years? These objectives must be quantified and prioritised wherever possible.
 Market research. A successful marketing strategy relies on relevant and complete market research and appropriate product mix to achieve the company’s goals. Ensure you have up to date market and competitor information.
 Your 'product/service offer(s)'. You must define clearly what you are providing to your customers in terms of individual products, or more appropriately, services. Develop your service offer to emphasise your strengths, which should normally relate to your business objectives, in turn being influenced by corporate aims and market research.
 Your market analysis in terms of number of new customers, sales from each product /sector, profit margins per service or product, percentage increase in total sales revenues, market share, customer satisfaction, customer complaints.
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