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Simply Doughnuts wins contracts to distribute to forecourts


Blackburn based doughnut manufacturer, Simply Doughnuts have won several new contracts which will see new ‘On the Go’ mini bite doughnuts distributed in thousands of garage forecourts and convenience stores across the UK.

Simply Doughnuts have secured deals with a major distributor; Tate Business Group that supply to over 4,000 forecourts (including Shell, BP, Texaco sites) and are in final discussions with other major forecourt group dealers.

Simply Doughnuts have been supplying to high street retailers since opening in February earlier this year. The doughnuts are popular with distributors as they are yeast raised and retain their freshness for several days. This is a major selling point for retailers who are often required to freeze and defrost doughnuts for sale.

Simply Doughnuts has benefited from a great deal of support, including 1 Business Enterprise that has been working closely with them since the company was founded providing a range of services, including sourcing finance, marketing and branding, sales strategies and production improvement processes.

Shiraz Master, Managing Director at Simply Doughnuts, said:

“Starting up in business is never easy and having access to the support and services offered by 1 Business Enterprise has been invaluable. They are still working very closely with us and are very proactive, practical and performance driven which is perfect for my business.”

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